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What we offer.

Full cycle marketing programs which leverage content, channels, and budgets to meet specific goals. We can also bridge the gap in your programs to ensure you meet your deadlines. Have a question or want to learn more? Contact us by email at info@ctgpublishing.com.

Research

Content, products, competitors, and industries.

Strategy

Budget, timelines, messaging, marketing assets, content calendars, and promotions.

Copywriting and Design

Project management for content and marketing asset production.

Publishing

Digital and print formatting, distribution, and negotiations.

Email and List Management

Email content creation, scheduling, and list management.

Promotions (Earned)

Management of organic marketing programs including search engine optimization (SEO), social media, media articles, and partnerships.

Promotions (Paid)

Management of paid programs such as search engine ads, social media ads, industry media ads, email list rentals, direct mail pieces, and events

Analysis and Reporting

Management of campaign and program results.

Skills and Platforms

Product Management

  • Research
  • Positioning
  • Messaging
  • Data Sheets
  • Packaging
  • White Papers
  • Collateral
  • Case Studies
  • Sales Enablement
  • Demos

Demand Generation

  • SEO
  • SEM
  • SMM
  • Email
  • Seminars
  • Webinars
  • Tradeshows

PR/Business Development

  • Press Releases
  • Media Relations
  • Articles
  • Partner Programs
  • Presentations
  • RFI/RFPs
  • Committee Work

Branding

  • Positioning
  • Differentiation
  • Messaging

Email Platforms

  • iContact
  • Publicaster
  • Vertical Response
  • Constant Contact
  • Mail Chimp

CRM/Automation Platforms

  • Microsoft Dynamics
  • Salesforce
  • Salesfusion
  • Oracle/ODM
  • Hubspot

Measurement/Analytics

  • Google Analytics, Adwords, Seach Console
  • Adobe Analytics
  • Facebook Analytics and Business Manager
  • LinkedIn Analytics and Marketing
  • Twitter Analytics
  • Franpage Karma
  • SEM Rush
  • Tableau
  • MS Excel Website

Development

  • HTML
  • CSS
  • JavaScript
  • WordPress
  • OpenText
  • Zapier
  • Microsoft Flow

Media Production

  • InDesign
  • Illustrator
  • Camtasia
  • Adobe Premiere
  • Photoshop

Collaboration

  • Slack
  • HipChat
  • Jira
  • Trello
  • Microsoft Teams, Planner